Jessica Alba Drops By “FOX & Friends”

Taking care of a media appearance, Jessica Alba was spotted at FOX Studios in New York City this morning (January 18).

The “Fantastic Four” starlet looked snazzy in a long black wool coat and bright pink high heels as she stepped out onto the Manhattan street.

 Jessica recently explained her motivation to begin her new e-commerce company Honest.com, which sells Eco-friendly and toxic-free baby products and household items.

“I would buy what I thought was like an eco-brand and pay out the wazoo for it and then find out that it’s made with the same ingredients as any other brand, but the packaging is a little more biodegradable and you’re like `But I care about the product touching my kid. Is that OK?’”

“I came up with the idea. I had to pitch it to my partners and they came on board and together we created the company from scratch. From the packaging to the bottles to the product that’s inside, the way that the interfacing is with the website, all of that is really from me … it’s taken three years to get here.”